Maximiliano Chanan

Brazilian Art Director


What kind of experience can I propose to entertain a person before delivering a product message?
My goal is never to deliver a marketing message and go away.
To me, my work is a mean to create a real impact on other people's lives.
In my opinion, advertising should be more fun, more interactive and more entertaining.

RESUME AND AWARDS PLEASE CONTACT

Test Life

Life is full of phases. Get ready for the next one. That is the theme of the 2007 campaign Gm's Prisma. The campaign's hot site translates the phases of a character's life in a fun, humorous and totally interactive manner

My participation: Art direction, Video and 3D Direction and Concept
Thanks to NuYoung 3d

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All that you can be still

OJ&J Acuve lenses website, where the user would go thru new experiences in life by replacing their glasses for contact lenses. The website illustrations were done in nankim and treated to integrate the layout. The luddic environment of the pice intended to bring the new product and the consumer's opportunity expectation.

My participation: Art direction, Illustration and Concept

NOT AVAILABLE

Salvation Army

An interactive ad aimed to make people think about their role as an agent of societal change

My participation: Copywriter, Art direction and Concept
Thanks to NuYoung(Motion) and Marcelo Rosa (Copywriter

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Nescafe Ice

The Nescafe Ice is an integrated piece developed for the product's launch in the south area of Brazil. Besides supporting the offline campaign, the website holds a cultural contest "Arrepia no video" (rock the video), a fun integration where the visitors could win 03 trips for 2 to Barilhoche Argentina, by submitting a video that show the impact Nescafe had on people.

My participation: Art direction, Photography Direction, Illustration and Concept
Thanks to Diego Jose (Art Assistent)

NOT AVAILABLE

SL 75.

Benq-siemens project developed for cell phone SL75 launch. Clean and involving design, with a main target of selling the cell phone features. Besides that, in this website the user could compose funny SMS to sent to its friends thru a tool specially developed.

My participation: Art direction and Concept

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Nesfit


A Nestle's project, aiming the female public. At the website the female user submit their profile and received SMS nutritional tips from a virtual personal trainer on their cell phones. The layout was developed using aquarelle ink and nankim illustrations that afterwards were composed using Adobe Photoshop.

My participation: Art direction, Illustration and Concept

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Leave your mark Siemens


Based on the "Leave your mark" concept, the Benq-Siemens project intended to show creative proposals and attitudes from notorious artists, associated to the benefits of E71 cell phone. At the website, the user was invited to leave their mark in an artistic manifest. About the artistic direction, is valid to state that all illustrations were individually developed to later integrate the visual composition presented here. Also is important to elucidate that the chromatic scheme was developed based on the target research.

My participation: Art direction, Illustration and Concept

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Sprite Director

A project in which the user could edit a TV commercial ad, submit to their friends and be eligible to many prizes. In this project all illustrations were done in Adobe Photoshop.

My participation: Art direction, Illustration and Concept

NOT AVAILABLE

Devassa Beer

A promotional project in which the consumer would answer the question, "Why are you crazy about a Devassa?" on the back of the beer coaster. The best answers would win a kit with their products.
The illustrations were developed in Adobe illustrator and later inserted in Adobe Photoshop software used for the table illustration.

My participation: Art direction and Concept

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Chevrolet Prisma

Site developed for the launch of the New Chevrolet Prisma under the creative concept "Your life has brought you here" the main idea behind the campaign was to remind the 25-30 years consumer of the characters that are / were part of its life. In this project I was responsible for movie directing and scenario design, were the characters were inserted, also I was the co-author of the creative concept.

My participation: Art direction, Video and Photographic Direction and Concept

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Nina Seven Sins

A new way of navigations is the main idea of this project. Based in Seven sins, this Website was to recreate the thriller in a multimedia experience. Enjoy the layouts.

My participation: Art direction, illustration and Concept

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Identidade o Filme

In this project the main challenge was to reproduce the thriller in a website. In order to do that, an experimental project was developed that at each click the user would make a new discovery that would present the secret identity of a character. The custom surfing was involving and offered an experience that would go beyond the movie limitations. 2004 SILVER LION. Check other awards.

My participation: Copywriter, Art direction and Concept

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Spiderman Pepsi

Site developed for the Spiderman Pepsi promotion for the movie: Spiderman 2. In it the user who went to the movies was approached by the promoters that induced them to have their picture taken fighting Dr. Octopus in order to be eligible to win many prizes. The layout intended to show some of the movie theme and value the promotion dynamic.

My participation: Art direction and Concept

NOT AVAILABLE

Nu Life Ilustration

Ilustration developed for the NuLife Party Flyer. Using Photoshop and Ilustrator.

My participation: Art direction and Ilustration

NOT AVAILABLE

Parrot Yazigi

An interactive ad in which the user asks questions to learn English and the parrot answers in a rude way, making the task more difficult.

My participation: Art direction and Concept

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Eat or Not Eat

The goal of this campaign was to drive donations to the Salvation Army.

My participation: Art direction and Concept

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Sorriso Smile

This piece is developed to show in a playful form to children of 8 the 13 years, that teeth always have of being white.

My participation: Art direction and Concept(Special Thanks To Alexandre Silvera, Art Director ans Illustrator)

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Loreal Solar Expertise

Banner to Loreal company.Show the new Sun Protector of Loreal, in a playful form search in a trick to explore to the maximum of the protection concept.

My participation: Art direction and Concept

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Acdelco Carcaca

The goal of this campaign was to position AC Delco as the most long-lasting car battery available.

My participation: Art direction and Concept

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U.G.P Belas artes Romero Brito

Project about color theory for blind person.

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